SEO: Long, Medium, & Short Tail Keywords
SEO can be complicated, especially with all the terminology you have to get familiar with. Keywords, as an example. What are long-tail, medium-tail, and short-tail keywords? What’s the difference and…
SEO – Basics Of Backlinks
An often-overlooked aspect of SEO is backlinking. Backlinks can either boost your website’s position to the top of search results or claw it back to the shadows of page six…
Local SEO For Niche Interests
When I began writing for SEO for my local non-profit organization, I found that its specific topics could make it difficult to get its website to rank on Google. That’s…
SEO: Top Local Ranking Factors
You’ve started small business and you want to make sure potential customers in your business’ service area know about it. It can feel overwhelming when you’re researching all the different…
Design Websites for the Audience
When making their first website, everyone thinks they know exactly what needs to be on it. Obviously, it’s all the important stuff! This cool font looks great too! Of course…
Content Writing for Any Reading Level
Something you really don’t want when presenting information to your audience is for them to scratch their heads, not having understood what they’ve just read. High levels of writing might…
The History of Marketing
An Ancient Art & Science Originally considered as strictly an art, then also as a social science over time, the technical definition for “marketing” has evolved over the years, and…
Tips for Running a Successful Instagram Contest
Giveaways and contests on Instagram are a great way to get more followers, build an engaged audience, and grow your brand. But with so much content on the platform, it…
Why Start a Blog
It’s become common for businesses to have blogs on their websites, but you might be wondering: Is it worth all the work to create and maintain a blog? Regardless of…
Tips for Redesigning Your Website
You may have noticed that our website recently got a fresh coat of paint. Since we’ve just finished giving our own site a visual overhaul, we have some tips for…