Why is digital marketing important? Better yet, why should you use digital marketing? No matter the size of your business, digital marketing is crucial for its success. Although each company will have different goals in mind, most are trying to achieve growth by reaching more potential customers and convincing them to purchase their product or service. To do this effectively, you must take advantage of all the most valuable marketing resources and technologies. In the modern world, Internet and digital tops that list. This makes every business in need of digital marketing. Even top performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement through digital marketing.
Here are the top ten reasons why you need to understand the benefits of digital marketing for businesses:
1. Digital marketing costs less (Affordability)
Surprise, surprise – digital marketing is less costly than other marketing methods which include traditional marketing campaigns (TV and print). Why? Traditional marketing campaigns have difficulty tracking your Return-on-Investment (ROI). Therefore digital marketing uses targeted research and analytics to determine which approaches are working well and which aren’t. This prevents overspending on underperforming campaigns. Secondly, ad spend in general tends to be lower than other forms of marketing when it comes to the digital.
2. Digital Marketing Gives You Direct Access to Their Phones (Mobile Access)
The majority of Canadians own a smartphone and are likely to use that device for news, social networking, online shopping, and countless other activities. Digital marketing helps you reach them while they’re engaged online. With remarketing ads, emails, and social media marketing, you can be in front of your audience while they use many different apps on their phones. Mobile marketing also opens up a whole world of opportunities for increased engagement from creating a more personalized user experience, to reaching new users.
3. Digital marketing allows you choice (Flexibility)
There are a variety of uses for high quality digital marketing such as banner ads, email marketing, content marketing, pay-per-click marketing, search engine optimization, and social media posts. Therefore, by learning how to creatively market yourself digitally, you open up a wide range of possibility for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.
4. Digital marketing gives your room to expand (Expansion)
With the pandemic, it is safe to say that many of your potential customers do almost all of their shopping online. Digital marketing lets you appeal to these people and therefore expands the reach of your company/business. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost your sales.
5. Digital marketing gives you multimedia.
Customers tend to engage more with marketing materials that combine multiple types of content. This can include photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity.
6. Digital marketing gives a personalized experience (Interactivity).
Digital marketing lets you communicate directly with customers who see your content through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It eliminates the old “one size fits all” approach to marketing by giving companies better insight and father invaluable information on customers’ reactions and preferences. Using results from customer behaviour allows you to personalize outreach to create the ideal customer experience. A better customer experience equals increased trust and loyalty, more closed accounts, and a growing team of brand advocates.
7. Digital Marketing gives you data for tracking.
Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen before making their purchases. This can give you insight into which marketing materials are most effective; thus improving and refining your strategy.
8. Digital marketing builds trust and authority.
Digital marketing makes it easy for your business to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics. This gets your potential customers to trust you, come back for more information, and eventually make a purchase. Social media is one of the best digital marketing platforms to build trust. A referral from a friend instantly makes a company seem more trustworthy to potential customers. Digital advertising leverages social media to make “likes” and other online reviews visible to friends of customers. Recommendations make a company stand out from the competition – automatically building trust. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.
9. Digital marketing uses “Influencer Engagement.”
By now, you have probably heard of the term “influencer.” Many of these influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.
10. Digital marketing gives you print enhancement
You don’t need to throw out all your traditional marketing materials or methods. Digital marketing allows you to expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating all of your campaigns and efforts.
Your takeaways?
The benefits of digital marketing for businesses include:
· Opportunities to incorporate multiple types of media into your marketing
· The ability to track customers’ purchase journeys
· Access to potential customers who rely on their smartphones
· Lower costs and higher flexibility for your marketing efforts
· The ability to display your knowledge on topics related to your product or industry
· A chance to engage with influencers, earn their respect, and get them to endorse your company
· The ability to tie together all of your marketing efforts
Want more? Find out more information on how we can apply the art and importance of digital marketing for your business! Contact us today for your FREE no obligation consultation.