Get More Leads, Traffic and Sales

Digital marketing is all the marketing done online. It is important because it connects your business with its customers when they are online. This idea is effective in all industries. It connects businesses with ideal customers when

• they are on Google through SEO & PPC
• on social media with social media marketing
• through email with email marketing

The answer is simple – you need it. You don’t need to replace your traditional marketing efforts with digital ones but if the word “digital” doesn’t come into your marketing strategy, then your business will not thrive. It really is as simple as that.

The benefits of digital marketing for businesses include:

• Lower costs and higher flexibility for your marketing efforts
• Access to customers (potential and existing) who rely on their mobile phones or do all their shopping online
• The ability to speak with authority on topics related to your product or industry (building credibility)
• A chance to engage with influencers, earn their respect and get them to endorse your company
• Opportunities to incorporate multiple types of media into your marketing
• The ability to track customers’ purchase journeys

Simple. We have experience and we specialize in all things digital marketing. We do the work so you don’t have to. With hiring an agency, you will get all the up to date tactics, strategies, and updates when it comes to all your digital marketing services. 

The most effective marketing strategy happens when all your marketing messages/brand voice across all platforms align. For example, the message for your email marketing should be the same voice as your website, PPC ads, and social media. 

Here are some examples:

• Managing Director/Founder
• Account Manager: as a client you may be assigned an account manager who will touch base with you on your projects and keep you updated.
• Graphic Designer
• PPC Specialist (Google Ads/Facebook Ads)
• Web Developer
• Copywriter: A copywriter is someone who writes blogs, articles, website content and basically any other words used in marketing.
• Social Media Marketer

For our team of experts, check out WHO WE ARE.

Focus is why landing pages are so effective for marketing. As opposed to homepages and websites (which are designed for exploration), landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion and for advertising purposes.

Search Engine Optimization (SEO) is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines.  Yes, you should invest in SEO for your company. Search engine optimization (SEO) is a method of increasing website traffic. If you rank organically, you will have 24/7 visibility.

Increasing your website rankings are very beneficial for your business. It creates awareness and organic traffic to your website, which can generate more leads and sales.

It depends, ranking your website on search engines like Google doesn’t happen overnight. In SEO, you need to earn your ranking position on Google and you need to deserve to be there.

It could take only a few months or it could take a year to rank for your preferred keywords. It all depends on the competition, level of resources, and desired query. Each industry and goal is different.

We offer a FREE no obligation consultation. Feel free to request a quote with us to get started on improving your presence on Google!

PPC ads (also known as “Paid Ads”) are a form of online advertising in which advertisers acrrue costs when potential consumers click on their ads. 

Some forms of PPC ads are Google Ads, and Facebook Ads (Social Media Ads).

Posting on your social media channels for personal use is A LOT different than for business. 

There is a lot of prep work that goes into putting together a social media strategy that will effectively market your business vs. posting with different intentions. 

A social media marketing expert will work on a strategy with your end goal in mind. They will do the initial ground work such as competitor analysis, strategy and content building, planning posts, and hashtag research to name a few!

Social media marketing = the organic (free) side of social media. This includes posting and your strategy specific to social media.

Facebook ads (paid Social media ads) = boosting your ads and ad campaigns that you put money towards.

A question that’s always asked is whether a business should invest in the organic searches or paid searches.

In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions). But, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. Funds aren’t endless.

Even in this instance, it’s essential to balance a long-term SEO strategy with a small but targeted PPC campaign.

SEO is the long game whereas PPC ads can be a shorter time commitment.