We’ve noticed from our conversations with clients that there seems to be a lot of confusion surrounding what exactly domain names and web hosting refers to. Many people seem to use the terms interchangeably, but they are in fact referring to two different things.
Domain names and web hosting are related, so it’s understandable that they get mixed up, but since both are necessary if you want to setup a website it’s important to understand what these terms mean.
In this article, we’ll explain what domain names and web hosting are and how these two things work together.
Have you seen phrases like the buyer’s journey and the user’s journey tossed around online and wondered what exactly they mean?
These terms both relate to important processes that a potential customer undertakes and understanding how they affect your business can help you to turn those potential buyers into loyal customers.
The Buyers Journey
The buyer’s journey is the online research process that a customer undertakes leading up to making a purchase. There are generally considered to be 3 key steps in the buyer’s journey: awareness, consideration and decision.
With more and more consumers moving online for information gathering, entertainment and shopping, digital marketing is becoming an increasingly important way for businesses to reach their customers.
But what is digital marketing exactly?
Digital marketing refers to any kind of marketing or engagement that occurs online. There are a lot of components that fall under this umbrella: your website, your social media presence, or any kind of paid online advertising.
The goal of all these individual marketing elements is to get your brand noticed, to get leads, and to transform those leads into loyal customers.
The pandemic has permanently changed consumer behaviour. Even with quarantine
lifted, people's consumer habits have not changed and may take a while to
change. Your businesses' focus on digital marketing has to adapt.
So what have we learned about the digital marketing landscape change this crazy year?
First and foremost we have learned that consumers are buying online more than ever with a 300% increase in online sales. This is a huge opportunity! The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. This means that as digital marketers, we want to make decisions that use this new reliance on technology to our advantage. Now is the time to increase your online presence!
With ups come downs, Click Through rate has lowered by 38% since Q4 2019 according to Smart Insights, this means fewer people have been clicking through ads even though more h...
The security of your information is important, and more and more scammers or other mal-intended people see your information as just a valuable number. Here are 7 ways you can stay safe online.
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